5 Steps for Successful Recruitment!!

One of the big issues we face in Spintronix is the same problem that a lot of color guards face; recruitment! The things we do as a color guard are so thrilling, complex, and teachable that we want to share it with the world. How do you show everyone what you do in such a way that they will want to learn how to do it as well. Here are some of our favorite and most effective methods of recruiting...

1. Create a website and/or Facebook page.

Have an internet location that houses all of the information about your team that people might want to know. How old do you have to be? Do you have to attend a certain school? What skills do you have to have, if any? When and where do you meet to practice? When and where do you perform? Make it look professional so everyone knows you mean business!

2. Set dates.

Set up dates in advance for informational meetings and/or rehearsals so you can have a deadline of when to be prepared.

3. Create posters.

I'm not talking about slapping some information into Microsoft Word and then printing off a million copies; I mean make some serious posters with full color photos from performances, beautiful (but readable) fonts, and a nicely designed layout. Make sure you have your website and/or Facebook page clearly printed somewhere on the poster so people can find out more information. Again, look professional! This is serious business we are talking about doing here!

4. Print smaller informational flyers.

These are great to hand out at your performances or any other event where it is allowed, and they can just be a small, quarter-page with some text explaining who your group is and how to find more information. They don't need to be as flashy as your posters as they are usually for people who are already interested.

5. Perform locally.

It may seem like a no-brainer, but just doing performances in the town where you are based is so helpful in getting your group's identity out there where people can see it. For winter guards, this might mean performing during halftime of the high school (or college) basketball games, attending pep rallies, performing in parades, or just getting together to do smaller performances at local festivals and fairs.

Having an advertising budget and plan can also be really helpful if you have some money for your group. Facebook ads are really helpful and can be modified to target only people in certain geographical areas you want to target. Printing flyers and posters can cost money as well so be prepared! Then get ready to have the biggest guard you've had yet!